Kuel is best described as a forward thinking illustration agency with its roots in modernist design. Snappy description?! Well you can have a look at their showreel here. Kuel needed a means of showcasing the best of their design, art direction and illustration for high street and fashion retailers. Elegant peek-a-boo windows reveal a big on colour attitude and illustration with finesse. The Big Picture was more than happy to help get Kuel’s marketing strategy kick-started.